Free Anchor Text Variation Generator
Enter your keyword, brand and URL to get exact match, partial match, branded, naked URL, generic and related anchor ideas, plus a planner for a natural anchor mix.
How to use the anchor text generator
Type the main keyword for the page you want to rank, your brand name and the target URL. Add a few related terms if you have them. The tool returns anchor ideas in six groups and splits your planned number of links across them using the ratio below, so you can hand publishers a varied list instead of the same exact-match phrase every time.
What the anchor types mean
Exact match uses the keyword as it is. Partial match wraps the keyword in other words. Branded uses your company name. Naked URL is the address itself. Generic anchors such as “read more” carry no keyword. Related (LSI) anchors use terms connected to the topic.
About the suggested ratio
The default split leans on branded, naked URL and generic anchors and keeps exact match small. It is a cautious starting point, not a rule from Google. Google’s spam policies warn against links built to manipulate rankings, and a profile full of identical keyword anchors is a common sign of that. Look at the anchor mix of pages already ranking in your niche and adjust the percentages to match.
Anchor text generator FAQ
Is this anchor text generator free?
Yes. It runs in your browser, is free to use and needs no sign-up. Nothing you type is sent to our server.
What is a good anchor text ratio?
There is no official ratio. A cautious approach is to keep most anchors branded, naked URL or generic and use exact match sparingly. Compare against pages that already rank for your keyword.
Is exact match anchor text bad?
Not on its own. Problems start when a large share of links use the same keyword anchor, which can look manipulative. Mix it with branded and partial match anchors.
What are LSI or related anchors?
They are anchors built from terms closely connected to your topic rather than the exact keyword, such as a service name or a related phrase.
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